Case Study - Automotive Repair Facility

Issues:

While revenue was growing steady at 5%, profit margins were lower than desired and below industry average.

Our Goal:

To continue to grow sales while improving profit margin

Actions Taken:

• Developed a unique selling proposition and guarantee based on company's strengths - and modified our advertising to reflect the change.

• Increased prices of certain services based on value and competition.

• Documented service delivery process - and integrated checklists to insure a consistent buying experience for all customers.

• Added special touches to WOW customers and add value.

• Used reminder system to reinforce full range of service.
  

Results Achieved:

Within 5 months, average customer transactions grew from $274 to $328, a 16% improvement.  At the same time, gross profit margins increased from 21% to 37% and net profit increased 14%.