As you prepare for success in the coming year, what do you need to do to create a business that is simple, fun and profitable? Will you focus your time and resources on sales or revenue growth? While it’s important, it’s often not enough.
As business owners, we often develop tunnel vision about our business. We may become more removed from the daily operations, have certain beliefs that are outdated or are so busy working IN our business that we can’t see the big picture.
For many small businesses, marketing activities and spending looks like a roller coaster, up and down based on how busy you are or how sales are doing. If your marketing is sporadic, your results will likely be the same.