When my nephew told me to check out Google+ my reaction was ‘Oh no, not another social media platform’.But I did as he suggested and here is why I am suggesting you do the same.
For many small businesses, marketing activities and spending looks like a roller coaster, up and down based on how busy you are or how sales are doing. If your marketing is sporadic, your results will likely be the same.
If you could generate 20% more revenue without acquiring new customers – would you do it? Of course you would. Yet many small businesses miss out on these sales opportunities because they fail to stay connected with current customers.