3 Reasons Business Owners Should Check Out Google+

When my nephew told me to check out Google+ my reaction was ‘Oh no, not another social media platform’.  But I did as he suggested and here is why I am suggesting you do the same.

Circles.  In Google+ this is a way of segmenting or organizing people into smaller groups – so you can communicate online the way you do in life.   While it has standard groups like family, friends and followers, it allows you to create unique groups such as business contacts, vendors or customers and limit sharing to specific groups.  Then when you post an update, you can decide which group(s) you want to see it and which ones you don’t.  No more mingling personal and business posts, video or pictures!  I love this feature.

Business Page.  While many don’t realize this, Google+ does allow you to create a business page.  And because it too has customizable Circles, you can create unique groups such as team members, customers or business contacts.  You can use your page to share stuff just with your staff or just with customers.  Again, a nice feature for interactive sharing of information, videos and pictures.  If you want to set up a business page on Google+, just go to https://plus.google.com/pages/create 

 It’s Google.  Need I say more.  Google has consistently put out products that are easy to use for the non-techie business owner (ME).  Like Google Places, Google+ helps you get found on the web – so it’s a plus for building traffic to your website.  And like other Google products, it’s free.    

While Google+ was launched last June, it is growing like crazy.  Some predict they will hit 400 million users by the end of 2012.  So check it out today. 

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